As an online merchant, making sales is absolutely necessary! If you’ve found that the sales are slowly creeping in or in some cases, nowhere to be found, then these marketing strategies just might do the trick.
Making continuous sales is the life line of your business, like the blood running through your veins, it’s what keeps your business alive.
Here are 20 ways to market your business to get more sales.
1. Send Free Samples to Influencers
The Internet is packed with influential bloggers, journalists, entrepreneurs, and vloggers from a wide range of industries and niches.
Many of them have large followings on social media and loyal audiences on their websites.
Sending a free sample of your product to such influencers, who are either within your industry or related to it in some way, gives you an opportunity to let them know you appreciate their work with a small gift. Also, hopefully, you will get a mention on one of their sites or platforms.
Not only will this provide you with a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. These influencers will provide you with measurable results following a potential share or shout out, and you’ll likely raise the status of your product in the eyes of potential customers.
2. Start Blogging
If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing.
By producing free, valuable content, you will create trust in your brand and keep people informed. Blogging also gives you something to share on social media and helps you rank in search engines.
A simple yet highly effective way to get started with content marketing for your business is to think of all the starting-point queries people have about your products and industry. Using your blog, you can answer these queries as individual articles.
Additionally, you can use your blog to offer tips, tutorials, and resources related to your products and the lifestyle around your products.
3. Build an Email List
Building up an email list for marketing purposes is absolutely essential.
In fact, 60% of marketers polled found that email marketing produced an ROI for their company (32% believe it will eventually produce an ROI). When asked what the estimated ROI from email marketing programs for the company were – the overall group reported 119% – a figure that’s tough for any online store owner to ignore.
Having a list of emails from previous and potential customers means you can get your information, products, and content into their personal mailboxes. In contrast, updates made to your Facebook page and Twitter handle will almost never be able to reach your entire following, due to time zone differences and other factors.
4. Sponsor an Event
In some cases, sponsoring an event can work wonders. In other cases, it can be an immense waste of time and resources. To avoid the latter, you’ll need to do your research.
First, you should ensure that you select the right event to sponsor. Search for events where attendees actually will be interested in your products, and then find out how many consumers will be in attendance.
Once you get a rough idea about the different event types and sizes, you can begin sorting them by cost.
It’s also important to avoid sending just a small convoy of marketers to simply set up a table and hand out flyers. If there are potential customers attending, you’ll need to be more creative than that in order to build relationships.
Demonstrate some of your most interesting products to tell your story, get people talking, and provide on-the-spot rewards like coupons and free stickers in return for email list subscriptions and social media follows.